Iniciativa 2030

Suarez, Messi

Agency: McCann


Buenos Aires based agency, Mercado McCann, was behind the idea, created for Iniciativa 2030, a binational pool of companies and institutions that are lobbying for the joint bid of Uruguay and Argentina to co-host the 2030 World Cup. 2030 also marks the celebration of the tournament’s 100 years, which first took place in Uruguay in 1930. Uruguay was also the first winner of a Worldcup.

This professional campaign titled 'Suarez, Messi' was published in Argentina in September, 2017. It was created for the brand: Iniciativa 2030, by ad agency: McCann. This Ambient medium campaign is related to the Sports industry and contains 2 media assets. It was submitted over 4 years ago.


Advertising Agency: Mercado McCann, Buenos Aires, Argentina
Chief Executive Officer: Fernando Sarni


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