ADVERTISING

Krys

Style Battle

Agency: TBWA\Paris

Description

KRYS PRESENTS THE STYLE BATTLE

When timeless style meets the big screen with Krys and TBWA\Paris

What's better than using iconic movie styles to showcase sunglass models? That's exactly what Krys and TBWA\Paris did, drawing from famous film genres for their latest campaign.

This new film takes viewers into a style showdown, symbolized by a clash of camera flashes between two heroes.

With a smooth story and polished look, this campaign brings the excitement of action scenes while celebrating individuality and personal style. As summer approaches, this campaign challenges you: Stand out with your next pair of sunglasses and let your style shine.

This professional campaign titled 'Style Battle' was published in France in May, 2024. It was created for the brand: Krys, by ad agency: TBWA\Paris. This Film medium campaign is related to the Fashion industry and contains 1 media asset. It was submitted 5 months ago.

Credits

Client Team : Jean-Pierre Champion, Bruno Censier, Victorine Censier, Camille Boulay

Agency Team: Jonathan Serog, Julie Montagné, Nina Fernandes

Creative Directors: Benjamin Marchal & Faustin Claverie

Assistant Art Director: Audrey Lucet

Strategic Planner: Pierre Gris

Film Production: ELSE\

Director: Hungry Beards

Producer: Jennifer Bauche

Production Director: Tristan Voisin

Editor: Walter Mauriot

Colorist: Nicolas Gautier

Director of Photography: Jean Paul Agostini

Set Designer: Audrey Malecot

Post-production: ELSE\

ELSE CEO: Maxime Boiron

Creative Producer: Lorraine Poincignon

Post Producer: Mélanie Bernard

Lead 2D: Benjamin Piton

Motion Design: Maxime Poidevin/ Matthieu Bougle

Flame Artist: Franck Darnois/Fx Clément

Lead 3D: Younes Chekouh

3D Graphic Designers: Clément Choblet, Jérôme Maillot

Shooting Supervisor: Franck Darnois

Head of Music and Sound: Olivier Lefebvre

Music Director: Thomas Jacquet

Sound Director: Ambroise Cabry

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