Description
The Professional Council of Surveying needed more students.
While Argentina is experiencing an economic context in which it is increasingly difficult for professionals to find work—and those who do often do not earn high salaries—each year fewer people choose to study Surveying Engineering, a degree with strong job prospects and very attractive earnings.
To increase enrollment in the Surveying Engineering program, we created this campaign by turning the problem into the main value proposition, contrasting surveying against the three most widely studied careers in the country: law, psychology, and medicine.
This professional campaign titled 'Study surveying' was published in Argentina in October, 2025. It was created for the brand: CPA, by ad agency: From. This Film medium campaign is related to the Education industry and contains 3 media assets. It was submitted about 16 hours ago by Creative Copywriter: Rafael Castromán of From.
Credits
Agency: From_
Co-founder & Director: Bruno Petcho.
Co-founder & CCO: Chelo Waintraub.
Creative Director: Rafael Castromán.
Art Director: Martín Belasques.
Operations Director: Joaquín Marqués.
Account Director: Cecilia Mujica.
Copywriters: Rodrigo Planel, Juan Sebastián Vallejo, Alejo Barrios.
Designers: Simón Gauna López, Agustina Mantovani, Germán Cardozo.
Digital Media Planner: Agustín Davies
Sr. Account Media Executive: Marcel Puyol
Production Company: Pardelion Films
Director: Alfonso Guerrero
Executive Production: Marcos Hecht, Alina Kaplan
Head of Production: Claudia Gallo
1st Assistant Director: Carlos Hoffman
Art Director: Mariana Rivero
Director of Photography: German Nocella
Costume Designer: Dominique Soubervielle
Audio Production Company: Bigotes Música
Founder & CEO: Lucas Zapiola
Project Manager: Sofía Manetti Cusa
Voiceover: Ariel Perez de María
Media Agency: Community
Director: Gabriel Ruffolo
