RedMarx is a beer inspired by Karl Marx and communism, with the traditional symbol of this political and socioeconomic ideology on its label: sickle and hammer. To prove that the beer has a very strong taste, world leaders known for their fight against communism appear enjoying the drink. Proving that its taste is stronger than any ideology.
This professional campaign titled 'Stronger Than Ideas' was published in Brazil in November, 2020. It was created for the brand: Red Marx, by ad agency: Binder. This Print medium campaign is related to the Alcoholic Drinks industry and contains 3 media assets. It was submitted about 2 years ago by Senior Art Director : Marcos becker of VMLY&R.
Advertising Agency: Binder, Rio de Janeiro, Brazil
Creative Director: Marcos Apóstolo
Senior Art Director: Marcelo Andrade, Marcos Becker
Copywriter: Alex Bitencourt
Client: Luiz Fernando Lobo