There are many radio stations in Tel Aviv, but only one is called 'Radio Tel Aviv' and it can be found at 102FM. We wanted all of Tel Aviv to associate the city with the eponymous radio station. All major streets in Tel Aviv have a building number '102'. One night, we transformed every building number '102' into an advertisement for the radio station, featuring the station's frequency and tagline. Stickers were affixed onto the buildings, so that '102' became '102FM' with the station's logo.
This professional campaign titled 'Street numbers' was published in Israel in October, 2010. It was created for the brand: Radio Tel Aviv, by ad agency: Saatchi & Saatchi. This Ambient medium campaign is related to the Media industry and contains 1 media asset. It was submitted about 13 years ago.
Advertising Agency: Saatchi & Saatchi, Tel Aviv, Israel
Chief Creative Officer: Yoram Levi
Creative Director: Tal Perelmuter
Art Director: Meron Sasson
Cameraman: Alon Shmoelof
Account Management: Nataly Ziv, Chen Grinshpan
Photographer: Avishai Finkelstein
Producer: Hagai Ramati
Production Company: Dovdevan