Dove vs National Beauty Pageant, The wall of beauty

Agency: McCann


Dove believes that there is "true beauty" in every woman, in a variety of forms, shapes, and ages. And this type of beauty has no single queen! Therefore, in light of the annual Beauty Queen pageant held on International Women's Day, we created a counter-move, entitled "Beauty Does not Have Just One Queen."

This professional campaign titled 'Dove vs National Beauty Pageant, The wall of beauty' was published in Israel in October, 2010. It was created for the brand: Dove, by ad agency: McCann. This Ambient medium campaign is related to the Health industry and contains 1 media asset. It was submitted over 13 years ago.


Advertising Agency: McCann Erickson, Israel
VP Creative: Eldad Weinberger
VP Digital Creative: Nir Refuah
Creative Director: Nir Levy
Creative Content: Danna Blum
Copywriter: Yoav Hebel
Art Director: Galia Kedem

Radio Tel Aviv


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