Streamer of the Edge
Board
Description
Football is no longer confined to the stadium or even to the traditional broadcast. Banco Pichincha saw an opportunity to meet Gen Z on its own turf: social media. Across two of ecuadorian football's biggest matches of the season, content creators brought their personal voices and energy into the coverage, turning the matchday experience into something more chaotic, relatable, and real. The result was football made for the feed and an audience that could feel part of the action wherever they were.
This professional campaign titled 'Streamer of the edge' was published in Ecuador in January, 2026. It was created for the brand: Banco Pichincha, by ad agency: Delta MullenLowe. This Digital, Experiential, and Integrated media campaign is related to the Finance, Media, and Sports industries and contains 6 media assets. It was submitted about 13 hours ago by Art Director: Sebastian Echeverría of MullenLowe Delta.
Credits
Banco Pichincha
VP Marketing: Sebastian Ricaurte
Gerente de Marca y Asuntos Públicos: Tamara Espinoza
Gerente de Marca: Ximena Decker
Jefe de Marketing Deportivo: Nicole Guschmer
Planner de medios y presupuestos: Iván Benavides
Directora de contenido: Patricia Villarruel
Delta MullenLowe
Pablo Salazar Guerrero — VP Comercial
Juan Ignacio Gallego — CEO
André Pedroso — CCO
Marco Tapia — CCO / Director General Creativo
Rodrigo Uribe - Director General Creativo
José Lizarzaburu - Director General Creativo
Leonardo Jurado - Director General Creativo
Eduardo Carvajalino — Chief Strategy Officer
Alexandra Vaca — Directora Creativa
Sebastián Echeverría — Director de Arte
Jorge Poveda – Redactor
Robert Pirela – Redactor
Ana Lucía del Hierro — Redactora
Ignacio Feliu – Redactor
Andrés Mendoza — Diseñador
Karina Tenorio — Diseñadora Multimedia
Karen Ospina — Directora de Cuentas
Alejandra Pintado — Ejecutiva de Cuentas
Julieta Kropivka — Gerente de Producción
Gabriel Narváez — Director de Producción
Margarita Rodas — Productora
Bang Motion & Films
Alberto Tapia - Productor Ejecutivo
Julian Tapia – Director
Agencia de Influencer Marketing: Atis
Jessika Solórzano - Managing Director
Ana María Valencia - Chief Business Officer
Laura Alfonso - Directora de Influencer Marketing
Michael Richards- Campaign Executive PR
Paula Teran -Campaign Executive IM
Right Angle Media:
José Luis Rodriguez - Managing Director
Adriana Villegas - Directora de Cuenta de Medios
Sebastián Figueroa - Planner de Medios
Daniela Puentes - Planner Digital
Diego Pozo - Coordinador de Vía Pública
Samantha Olmedo - Buyer de Medios
