ADVERTISING

Description

Mother’s Day is a global celebration of love. Yet, while we honour the most important figures in our lives, thousands of stray animals face a reality where motherhood is a direct threat to their survival.
This year, the Special Secretariat for the Protection of Companion Animals and the Ministry of Interior of Greece are subverting the holiday’s traditional warmth. By juxtaposing festive themes with the harsh realities of abandonment, the campaign highlights the tragedy of animal overpopulation in urban areas.
The goal is to transform the holiday from a day of sentimentality into a day of advocacy. Under Greek law, municipalities are responsible for the safe spaying of stray animals, but active citizen engagement is vital to ensure these programs are prioritized. A simple phone call to your local authorities could be a profound act of compassion, offering stray mums the greatest gift of all: if not a forever home, then a safer, healthier life.

This professional campaign titled 'Stray Mums' was published in Greece in May, 2026. It was created for the brand: Greek Ministry of the Interior & Special Secretariat for the Protection of Companion Animals, by ad agency: The Newtons Laboratory. This Print medium campaign is related to the Public Interest industry and contains 4 media assets. It was submitted 22 minutes ago.

Credits

Title - Stray Mums
Client - Greek Ministry of the Interior & Special Secretariat for the Protection of Companion Animals
Advertising Agency - The Newtons Laboratory & Gravity The Newtons
Creative Director - Giannis Sorotos
Copywriter - Dionysia Lampadariou
Art Director - Gabriella Mousouraki
Account Director - Sofia Kornarou

ADVERTISING

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