Description
In this Mother’s Day campaign, Jeep Ecuador connected life’s impacts with those moments when a mother is always there to protect us.
Through the “Mom Bag” concept, the campaign draws a parallel between the protection of airbags and the emotional comfort only a mother can provide, transforming everyday moments into symbols of care, safety, and unconditional support.
A human and authentic take on the brand’s adventurous spirit, reminding us that no matter the road, there is always a mother taking care of us through every adventure in life.
This professional campaign titled 'Mom Bag' was published in Ecuador in May, 2026. It was created for the brand: Jeep Ecuador, by ad agency: Norlop VML Ecuador. This Print medium campaign is related to the Automotive and Personal Transportation industry and contains 2 media assets. It was submitted about 2 hours ago by Andres Sanchez of Norlop VML.
Credits
Advertising Agency: Norlop VML, Quito, Ecuador
CEO Norlop VML: Cecilia Solá
General Manager: Rafael Ordóñez
General Account Director: Valeria Izquierdo
Chief Creative Officer: Danilo Molina
Creative Director: Andrés Sánchez
Lead Copywriter: Doménica Larrea
Art Director: Lesslie Alcivar
Special Credit: Daniel Orcés
Account Executive: Gabriela Maldonado
CEO, Corporación Maresa: Santiago Castro
Stellantis Ecuador Marketing: Juan Francisco Vaca
Stellantis Ecuador Marketing Manager: Bryan Puga
Stellantis Ecuador Strategy Marketing: Diego Carvajal
