Stranger Things

As 2025 draws to a close, fans of ‘80s-inspired sci-fi are gearing up for a far stranger ending: the grand finale of cult Netflix series Stranger Things. With big questions waiting to be answered - how will it end? Who’s going to die? And is it even real? - Netflix has teamed up with streaming platform Spotify to help fans say goodbye to the retro fantasy thriller through one of its defining elements: music.
Celebrating the most iconic songs from the Stranger Things soundtrack, the campaign - created by DUDE Milan - invites viewers to gear up for an epic conclusion by listening to the hit show’s official playlist on Spotify. Set to run across OOH and social, the campaign reimagines the elements that have always defined Spotify’s end-of-year communications - spotlighting the ’80s tracks that turned Stranger Things’ most unforgettable scenes into global pop culture moments.

This special collaboration between Netflix and Spotify aims to promote the globally available custom-created playlist by spotlighting a hero player in the beloved Stranger Things universe: not the actors, the fashion or the throwback filmic references, but the soundtrack. Whether serving as coded messages or inspiring acts of bravery and helping the characters fight the monsters threatening Hawkins, music has literally shaped the show’s narrative.
The campaign unfolds across six OOH designs - ‘Never Ending Story’, ‘Master of Puppets’, ‘Should I Stay or Should I Go?’, ‘Every Breath You Take’, ‘Running Up That Hill’ and ‘Upside Down’ - each focused on a specific track and its role in the story. One execution highlights the opening season’s unofficial anthem by The Clash with the line: ‘In 1983, ‘Should I Stay Or Should I Go’ helped a little sorcerer return to his family: today, it teaches us how important it is to let go of a story that is ending’. Another design pays tribute to Kate Bush’s 1986 hit ‘Running Up That Hill’ - a song powerful enough to save the show’s skateboarding hero Max Mayfield and to climb the charts again nearly 40 years after its original release.
The OOH and social campaign will culminate in a large-scale concert at one of Milan’s top live music venues, Fabrique - giving fans a further chance to say their fond farewells and celebrate the iconic soundtrack in a live setting.
Taking place on December 29, Stranger Sounds will see iconic songs from the Stranger Things soundtrack take centre stage, performed by some of the biggest names in contemporary Italian music including Mahmood, Francesca Michielin, Manuel Agnelli, Rose Villain and Rockin’ 1000.
The Spotify x Strange Things campaign will run in OOH locations across Milan and on social media from 18-31 December 2025.
Stranger Sounds will take place on 29 December 2025 at Fabrique, Milan.