Description
Background & Challenge
Too Yumm! launched K-Bomb into a market dominated by legacy brands and deep-seated nostalgia. The challenge was engaging Gen Z—an audience that ignores traditional advertising and prioritizes subcultures and aesthetics over brand loyalty. Faced with less initial recall, Too Yumm! needed to build a fandom, not just awareness.
The Idea: The Mangaverse
While competitors focused solely on taste, we tapped into Indian Gen Z’s obsession with manga and anime. We created "The Mangaverse," an illustrated universe where K-Bomb became the hero of an explosive saga featuring Bollywood icon Ananya Panday. Designed to look and feel like fan art, the campaign transformed K-Bomb into a scroll-stopping cultural moment rather than just another advertisement.
This professional campaign titled 'The Mangaverse' was published in India in June, 2025. It was created for the brand: Too Yumm, by ad agency: Nash8. This Design, Digital, and OOH Outdoor media campaign is related to the Confectionery, Snacks and Food industries and contains 6 media assets. It was submitted about 8 hours ago by Founder & Creative Head: Nasheet Shadani of Nash8.
Credits
Advertising Agency: Nash8, India
Creative Head: Nasheet Shadani
Business Head: Aiman Zubair
Creative Director: Dheeraj Singh
Copywriter: Vikram Srivastava
Project Manager: Laeba Haider
Illustrators: Dheeraj Singh / Jayasankar J
Production Company: K Silent
Animation Studio: Plankton Collective
Director: Nasheet Shadani
DOP: Dhiraj Sharma
Producer: KC Pandey
Post Producer: Aarif Sanwala
Photographer: Rahul Jhangiani
Music: Manish Tipu
