To put children from poor communities in touch with literature and encourage them to read more, the Brazilian NGO Pro-Livro decided to use those kids' favourite hobby - flying kites. In an ordinary morning,we flew 500 kites through the skies of Santa Marta Community in Rio de Janeiro, all of them printed with children’s tales from famous Brazilian writers.
This professional campaign titled 'Stories in the Sky' was published in Brazil in April, 2015. It was created for the brand: Pro-Livro, by ad agency: Publicis. This Ambient medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted about 7 years ago.
Advertising Agency: Publicis Salles Chemistri, Sao Paulo, Brazil
Creative Directors: Antonio Correa, Luis Figueiredo, Hugo Rodrigues
Art Directors: Marcelo Ferreira, Germano Weber
Copywriter: Cadu Vigilia
Illustrator: Various studios
Production Company: Cinemarama
Audio production: Nova Onda