Menstruation is a natural and common process experienced by all girls in the world; however, there is fear and shame regarding this issue. In view of this situation, Nosotras, the feminine care products brand, takes action on the matter and launches “Cuentos para Normales”, a campaign that tries to accompany them in this difficult process.
With the help of Editorial Planeta, Nosotras has published the book “Cuentos para Normales” that compiles 20 stories based on real experiences of Peruvian adolescents. In each story anecdotes of menstruation and learning are presented, with the intention of normalizing the process.
This professional campaign titled 'Stories' was published in Peru in October, 2020. It was created for the brand: Nosotras, by ad agency: Boost. This Integrated medium campaign is related to the Health industry and contains 1 media asset. It was submitted over 1 year ago.
Advertising Agency: Boost, Lima, Peru