Description
In Peru, more than a million girls miss school during their menstruation due to bullying.
An alarming figure that should be national news. That’s why we decided to turn it into one.
“The Empty Desk”, an initiative carried out on live programs and public broadcasts to continue normalizing menstruation because #BleedingIsNormal.
This professional campaign titled 'Unseen Desks' was published in Peru in November, 2024. It was created for the brands: Essity, Libresse, and Nosotras, by ad agency: Boost Brand Accelerator. This Content, Experiential, and Integrated media campaign is related to the Health and Personal Accessories industries and contains 1 media asset. It was submitted about 1 month ago by Creative Director: Luis Cabrera of Boost Brand Accelerator.
Credits
CEO: Luciana Olivares
CCO: Luis Cabrera / Carlos Alejo
DC: Alberto Portugal
Copywriter: Lucia Luna / Vania Allain
Art Director: Natalia Calderon / Danna Ibarra
Producer: Claudia Serrudo
