ADVERTISING

Nosotras Nintendo Splatoon

The place where your stains are fun

Schools: Brother Ad School Brother Escuela de Creativos

Description

This campaign, a creative collaboration between Nosotras and the popular video game Splatoon, aims to challenge and change societal attitudes toward menstrual hygiene. Scheduled to coincide with Menstrual Hygiene Day on May 28, the campaign introduces a custom-designed skin in Splatoon that features the color red, symbolizing menstrual blood, to destigmatize menstruation and celebrate it as a natural and normal bodily function.

For five days, players are encouraged to wear the red skin, transforming the game into a vibrant, supportive space where the typical 'stains' become a part of the fun rather than a source of embarrassment. This bold initiative not only integrates menstrual awareness into the digital gaming world but also leverages the power of prominent Latin American streamers. By providing these influencers with the special skin for free, the campaign ensures widespread visibility and engagement, thus fostering a more inclusive and understanding community.

This student campaign titled 'The place where your stains are fun' was published in Peru in November, 2023. It was created for the brands: Nintendo, Nosotras, and Splatoon, by ad schools: Brother Ad School and Brother Escuela de Creativos. This Design, Digital, and Print media campaign is related to the Gaming, Health, and Media industries and contains 1 media asset. It was submitted 29 days ago.

Credits

Art Director: Nayeli Zorrilla
Creative Director: Marco Malca

Canadian Olympi...

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.