Stockholm Art Week

Stockholm is your canvas

Agency: M&C Saatchi


Take in a selected number of artists' work on one wall at The Thiel Gallery. Or get a real time 3D experience all around town. This app will bring Stockholm's art scene to life. All you have to do is to keep an eye out for the Stockholm Art Week symbols. The initiative 'Stockholm Is Your Canvas' lets anyone submit their art and have it displayed in the official catalogue with augmented reality. Whenever you find a symbol just open the app on your smartphone. Then tap the Stockholm Is Your Canvas button, point your phone’s camera at the symbol and voilà – an artwork will appear on your display!

This professional campaign titled 'Stockholm is your canvas' was published in Sweden in October, 2015. It was created for the brand: Stockholm Art Week, by ad agency: M&C Saatchi. This Ambient medium campaign is related to the Recreation, Leisure industry and contains 1 media asset. It was submitted over 8 years ago.


Advertising Agency: M&C Saatchi, Stockholm, Sweden


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