After giving birth, new moms are met with a new reality at the most transformational moment of their lives. Women feel pressure to be the perfect mom and aren’t given the space to talk about the overwhelming challenges that actually come with motherhood. As a result of these pressures, one in five new moms experience serious mental health conditions in the postpartum period: including Baby Blues, Postpartum Anxiety, and Postpartum Depression.
To shed light on the real experiences of new mothers, Baby Dove introduces a short film, titled: "Under Pressure." The film features stories of real challenges new moms face, to destigmatize conversations around the struggles of the postpartum experience and is set to a modern rendition of Queen's "Under Pressure," performed by Claudia Gomes, a new mom facing her own postpartum pressures.
This professional campaign titled '#OneRealPressure' was published in United States in April, 2022. It was created for the brand: Baby Dove, . This Film medium campaign is related to the Beauty and Public Interest, NGO industries and contains 1 media asset. It was submitted over 1 year ago.