Description
In a striking break from traditional healthcare marketing, independent creative company Milk + Honey United has unveiled a fresh and sticky integrated brand campaign for Rosemary Health.
Rosemary Health is a progressive doctor-founded digital healthcare and pharmacy service that is disrupting the health system by combining convenience with care. Rosemary Health is pioneering a new form of personalized healthcare by connecting patients with their health team including doctors, nurses and pharmacists from wherever they are, on their own terms.
In place of the health sector’s typical staid marketing featuring doctors in white lab coats, Sydney-based Milk + Honey United broke the mold and revamped Rosemary’s branding from the ground up with a distinctive and joyful claymation-style campaign that includes films, digital, website, social, and out-of-home.
This professional campaign titled 'Rosemary Feels Better' was published in Australia in March, 2022. It was created for the brand: Rosemary Health, by ad agency: Milk+Honey United. This Integrated medium campaign is related to the Health industry and contains 5 media assets. It was submitted about 3 years ago by Jack.
Credits
Advertising Agency: Milk+Honey United, Sydney, Australia
Production/Animation New Zealand: Cirkus
Music & Sound: Squeak E. Clean Studios
Media Agency: Wavemaker, Webprofits
