Hellyers Road

Into the Unknown

Agency: Daughter


Hellyers Road was founded in 1999 by a group of dairy farmer families from Burnie in Tasmania, whose bold belief that the wild and remote North-West Tasmania was the perfect environment to create globally award winning whisky. Hellyers Road began unconventionally – and this restless spirit still lives on today.
The whisky distillery takes its name from the spirit of its location and origins. A physical ‘Hellyers Road’ once ran right through the middle of where the distillery now sits. A road surveyed in 1820 by one of the first Europeans to boldly explore and survey the rugged, remote North-West Tasmania – surveyor, cartographer and explorer, Henry Hellyer.
As part of its most recent investment in the brand, Hellyers Road has enlisted international film director, Michael Dole from Daughter to create its new brand film and content, ‘Into the unknown’.
Hellyers Road journeys ‘Into the Unknown’ in newly launched brand film via Daughter
The film brings to life the story of Hellyers Road’s pioneering founders through the parallel journey of a man inspired by a modern day ‘Henry Hellyer’. The film follows the journey of his internal and external restlessness and discoveries, amidst the captivatingly raw and remote environment of North-West Tasmania. It captures the brand’s restless spirit, fearless pursuit, resilience and burning drive to discover, forever curious. Its relentless drive to take the road less traveled – into the unknown.
Hellyers Road is a unique story about the courage to journey into the unknown and beyond, of an independent North-West Tasmanian success story.

This professional campaign titled 'Into the Unknown' was published in Australia in March, 2022. It was created for the brand: Hellyers Road, by ad agency: Daughter. This Film medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted about 1 year ago by Film Director: Michael Dole of Daughter.


Advertising Agency: Daughter, Sydney, Australia


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