Prime Video

I’m Jack But Not Jack Ryan


The Phenomenon of Jacks for Jack Ryan

The Phenomenon of Jacks for Jack Ryan


Though ‘Jack Ryan’ is a massive hit in the West, it is quite the opposite in Thailand as the spy series is barely mentioned. It is our biggest challenge to make the name “Jack Ryan” caught Thai audiences’ attention in the country where “Jack” is a very common name.

Our research shows that there are a lot of Thais named Jack, so many that every 100 people we would find at least one Jack. Therefore, we turn this crisis into an opportunity to promote the series. By gathering every “Jack” across Thailand, from “Jack” the superstar to the ordinary “Jack” on the street to be our social media ads.

Using the Crowdsourced Data to trace all social media accounts named Jack in Thailand for us to reach out to them. Popular pages on Facebook also played a part by helping us post contents to draw “Jack” and the friends of Jacks’ to be part of our campaign.

Hundreds of “Jack” across the country wore the “I’m Jack But Not Jack Ryan” t-shirt and posted their photos online. This phenomenon created curiosity among Jacks’ friends, all the Jacks’ fans and people around them.

Once the name “Jack” caught people's attention, people started talking and questioning “Who is Jack Ryan?” The topic then reached a wider circle and eventually led to finding an answer in the show on Prime Video.

This professional campaign titled 'I’m Jack But Not Jack Ryan ' was published in Thailand in December, 2022. It was created for the brand: Prime Video, by ad agency: ADAPTER DIGITAL AGENCY. This Direct medium campaign is related to the Recreation, Leisure industry and contains 2 media assets. It was submitted 4 months ago by Executive Creative Director: Supparat thepparat of ADAPTER DIGITAL AGENCY.


Brand: Prime Video Thailand
Client company:, Inc.
Senior Brand Manager: Surayot Aimlaor

Chief Executive Officer : Atawoot Wesaranurak

Executive Creative Director : Supparat Thepparat

Creative Director : Rattiya Suphatanasilpa

Creative Group Head : Vichai Kiatjaroonsiri
 / Natthaphol Hirunlikid
Copywriter : Chayaphat Visarnbuchanee

Art Director : Thanaphorn Sroyphuraya

Head of Production : Kodchaporn Rattanachan

Producer: Atiya Larpthanapaiboon
Head of Project Management : Worawut Rojanapradap

Project Manager : 
Thanaporn Thongpreeda
Account Director : Supicha Eiampichairit
Account Executive : Phattanan Chatudomdet
Film Production Company : DON FILM
Director: Patikhom Laphaphan
Executive Producer: Navaratana Donkort
Producer: Apiwat Pornpakdee
DOP: Nopadol Ninratanabunpot
Editor: Patikhom Laphaphan
Sound: Ze’a lot / Wild at heart


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