Description
Stand-up comedians are known for baring their souls to massive audiences in the name of entertainment. But a new Tribeca-lauded documentary, Group Therapy, takes it further—showing that sharing our struggles is a crucial first step in protecting mental health.
Released on Prime Video, Group Therapy brings together six of today’s leading stand-up comedians for a candid, touching and humorous conversation revealing the connections between their professional comedy journeys and overcoming their mental health struggles.
Host Neil Patrick Harris guides comic personalities Tig Notaro, Nicole Byer, Mike Birbiglia, London Hughes, Gary Gulman and Atsuko Okatsuka through a group therapy session in front of a live audience. Striking a delicate balance between depth and levity, they take the audience on an emotional journey, shifting from tears to laughter and back again, a powerful reminder of the therapeutic power of sharing.
Although each cast member has a very different story, their shared experience of mental health issues is what unites them. Mike Birbiglia openly discusses his struggles with sleep disorders and anxiety. Gary Gulman is vocal about his life-long battle with depression, Nicole Byer reflects on her experiences with grief and her evolving relationship with body image and societal expectations.
Besides the cast’s revelations, one of the most powerful things about the film is that it accompanies a worldwide mental health risk prevention initiative by one of the world’s leading global health insurers - AXA. The 90 minute “docu-therapy” was co-produced by AXA and Hartbeat, in collaboration with WPP, which developed the concept with Hartbeat, its award-winning team, and director Neil Berkeley. Founded by Kevin Hart, the entertainment company Hartbeat creates content and experiences at the intersection of comedy and culture.
Following its critically lauded premiere at Tribeca Film Festival, Group Therapy has gone on to showcase at global film festivals, including The American Film Institute Festival, Palm Springs International Film Festival, GlobeDocs Documentary Film Festival, and the inaugural Tribeca Lisbon Film Festival.
More than an award-winning documentary and a boundary-pushing strategy for an insurance brand, Group Therapy represents a unique mental health initiative – at a crucial time when almost one-third of the global population is currently experiencing a mental health condition.
The documentary follows the release of the 5th edition of AXA’s Mind Health report, which paints a worrying picture of the global mental health crisis. Across 16 surveyed countries, 32% of respondents reported experiencing mental health conditions, and younger people are particularly impacted.
This professional campaign titled 'Group Therapy' was published in France in April, 2025. It was created for the brands: AXA and Prime Video, by ad agency: VML France. This Integrated medium campaign is related to the Health industry and contains 1 media asset. It was submitted 9 days ago.
Credits
DOCUMENTARY
Director: Neil Berkeley
Producers: Kevin Hart, Bryan Smiley, Luke Kelly-Clyne, Kevin Healey
Executive Producers: Ulrike Decoene, Virginie Berçot, Susana Lopez, Arthur Lenfant, Chet Fenster, Adam Puchalsky, JC Del Barco II, Ty Walker, Neil Berkeley
Co-Executive Producers: Nathalie Moruzzi, Lindsay Alexis
Cinematographers: Graham Willoughby
Editor: Billy McMillin
Sound: Peter Mullen, MPSE
AXA
Global Chief Communications, Brand & Sustainability Officer: Ulrike Decoene
Global Brand Director: Virginie Berçot
Marketing Effectiveness & Media Director: Jerome Amouyal
Global Head Brand Design & Experience: Susana Lopez Ruiz
Global Brand Manager: Arthur Lenfant
Global Media Lead: Marine Gissy
Global Brand Design & Experience Manager: Hawa Toure
Media Expert: Antoine Meuret
Brand Project Officer: Kateryna Martyniuk
VML France
Global CCO: Debbi Vandeven
EMEA CCO: Jaime Mandelbaum, Bas Korsten
CCO: Dimitri Guerassimov
CEO: Vincent Druguet
General Manager: Virgile Brodziak
Executive Director, Integrated content VML EMEA: Carlos Baer
Business Director: Cécile Lejeune
Business Lead: Cécile Balut
Account Manager: Roxana Lolev
Account Executive: Zoé Marc
Strategic Planner: Martin Mangez
Artistic Director: Maxime Konieczynski
Copy Writer: Clément Maillot
WAVEMAKER France
CEO Wavemaker France: Julien Boyer
General Manager, Wavemaker: Agathe Pacault
Global Media Lead: Haley Rubin
Global Planning Lead: Laurent Thévenet
Global Account Director: Tania Duval
Global Digital Director: David Hugonnet
Global Director, Sports & Entertainment: Bukky Moemeke
Global Platform & Influencer Lead: Nathalie Moruzzi
GROUPM MOTION ENTERTAINMENT
Chief Content Officer, Programming & Strategy: Chet Fenster
Associate Director, Content and Programming: Lindsay Alexis
Director, Content and Programming: Evan Fleischer
Global Director of Programming: Ben Hall
Global Chief Marketing & Communications Officer: Tonya Salvant
Director of Marketing & Communications: Tai-Chen Bassin
HARTBEAT
Chairman & CEO: Kevin Hart
President & Chief Content Officer: Janina Lundy
VP Production & Post: JC Del Barco
Head of Studio: Luke Kelly Clyne
Manager, Brand Partnerships: Bree Statesman
Entertainment Marketing & Partnership: Rashi Talati