The Story in their Bones

Agency: GSW


The bones are the foundation of everything we do. And as such, they tell a story about who we are, what our dreams are, and what keeps us going. For a person battling cancer, those things are so incredibly important. They provide the motivation to get up and fight every day.

This professional campaign titled 'The Story in their Bones' was published in United States in April, 2022. It was created for the brand: Xgeva, by ad agency: GSW. This Print medium campaign is related to the Pharmaceutical industry and contains 3 media assets. It was submitted about 2 years ago by SVP, Group Creative Director: Mike McKeever of GSW.


Advertising Agency: GSW, New York, United States of America
CGi/Animation: There Is Studio
Creative Director: Mike McKeever
Creative Director: Astrid Defries-Lansing
Art: Christa Moeller
Art: Briana Marquit
Art: Alyssa Porchetta
Copy: Pam Wille
Copy: Stephanie Alexander
Copy: Liz Anderson
Producer: Nikki DiFranco
Producer: John Parkinson

Prime Video
An-Nahar Newspaper


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