Agency: Stink Rising
Levi’s® Fresh Inspired by Fresh Produce (The Fashion Version) For Spring/Summer 2022
Back in the 1970s, Levi’s® released a collection called Fresh Produce, inspired by, well, produce. And since we all love fresh fruits and vegetables, Levi’s® figured, why not bring it back, only with a fresh (pun intended) 21st century spin. Introducing Levi’s® Fresh for Spring/Summer 2022, a beautiful range of dyed favorites featuring dyes derived from natural sources, including plants and botanicals.
Traditionally, natural based dyes tend to produce more earth-tone colors, but with Levi’s® Fresh, we applied new dyeing methods that were able to produce vibrant, icy shades of peach, lavender, pink, and yellow. And all in a mix of both yarn and garment dyed pieces.
The dyes in the Fresh collection come from one of three natural sources, including non-endangered or non-threatened plants—like madder root extract and natural indigo—agricultural byproducts—like food waste—and minerals like clays, carbonates, and natural oxides. These dyes were specially formatted to require less auxiliaries, without compromising color fastness or aesthetic, resulting in an innovative, sustainable dye process. All dyes in the collection feature a minimum of 50 percent plant or mineral content.
This professional campaign titled 'Fresh Produce' was published in United States in March, 2022. It was created for the brand: Levi's, by ad agency: Stink Rising. This Integrated medium campaign is related to the Fashion industry and contains 1 media asset. It was submitted about 1 year ago.
Advertising Agency: Stink Rising
Film Production: Stink Rising
Director: Netti Hurley
Production Co: Stink Films
Executive Producer: Ryland Burns
Producers: Malcolm Duncan, Fabien Colas
DP: Russ Fraser
Production Designer: Tye Whipple
Hair: Phoebe Seligman
Make Up: Karina Moore
1st AD: Christopher Berger
Gaffer: Mathias Peralta
Key Grip: Jonathan Coyne
Edit: Joseph Taylor
Colorist: Ruth Wardell
Sound Designer: OMP London
Music: Drug Store Romeos