ADVERTISING

Spotify

Spotify Match

School: Miami Ad School

Description

Over 76% of Americans drive alone to work every day. That's 115 millions cars on the road and accounts for one-third of the country’s air pollution. People don’t like to carpool because sharing a car with a stranger can feel awkward. And the planet bears the brunt of that. So we thought - what better way to connect strangers than a shared love for music? We create a Google Maps integration on Spotify that uses pre-set ‘Home’ and ‘Work’ locations to identify drivers going along similar routes. We then compare their Daily Drive playlists and match them over common music preferences. Encouraging them to carpool, we not only get them to listen to Spotify in the car but also use music to help save the planet.

This student campaign titled 'Spotify Match' was published in India in May, 2020. It was created for the brand: Spotify, by ad school: Miami Ad School. This Integrated medium campaign is related to the Electronics, Technology and Music industries and contains 7 media assets. It was submitted about 2 years ago by Miss: Palak Kapadia of Miami Ad School.

Credits

Advertising School: Miami Ad School, Mumbai, India
Copywriter: Palak Kapadia
Copywriter: Yashashree Samant
Copywriter: Apaar Singhal
Art Director: Ria Kulkarni

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