Ramadan is the season of good deeds and giving, and like any place around the world, COVID-19 invading pushed people to stay home with little room to go out and practice this habit. To ease this process and keep people safe at home, Domino’s, we introduced “Pizza for good” as a new product on the menu. The original product allows people to order a pizza online, and dominos will help them donating it through an NGO to the needy during the holy month. By the first week, we hit more than 79,079 pizza orders, and we’re still counting. Visit pfg.dominos.sa and donate.
This professional campaign titled 'Pizza for good' was published in Saudi Arabia in May, 2020. It was created for the brand: Domino's, by ad agency: Bold. This Digital medium campaign is related to the Food and Public Interest, NGO industries and contains 1 media asset. It was submitted over 3 years ago.
Advertising Agency: Bold Agency, Riyadh, Saudi Arabia
Production House: Flying Camel