We had to develop a campaign communicating that 100% of Burger King's menu now only uses 100% real ingredients. Everyone knows that the perfect burgers you see in ads aren't the real ones you actually get, so we're showcasing BK's 100% real burgers in all of their imperfect glory.
This student campaign titled 'Have It The Real Way' was published in United States in April, 2021. It was created for the brand: Burger King, by ad school: S.I. Newhouse School of Public Communications. This Integrated medium campaign is related to the Food industry and contains 7 media assets. It was submitted over 2 years ago by Syracuse University Advertising Student: Rachel Hayashi of Syracuse University.
Advertising School: S.I. Newhouse School of Public Communications, Syracuse, United States of America
Copywriter: Jessica Mastorides
Art Director: Rachel Hayashi
Instructor: Mel White