ADVERTISING

McDonald's

Spaceman Stu, Bebe

Agency: Leo Burnett

Description

Spaceman Stu is set in an illustrated universe of a child's vivid imagination; a stylized and slightly disproportionate world in which fantastical stars hover around the characters and gravity works selectively. The spot stars a character that hovers impossibly over the globe and inside of a McDonald's, smiling as he enjoys his Happy Meal. His large head and helmet, short arms, and odd body proportions created a physical makeup that rendered certain actions impossible and presented difficulties in making the character look comfortable. Kompost used creative problem solving - like cropping in very tight whenever the character's hands interacted with the helmet - to circumvent the awkward movements. Kompost drew the character's mouth in cell animation and later projected onto the 3D geometry, a process that took extensive back- and-forth internal coordination.

This professional campaign titled 'Spaceman Stu, Bebe' was published in United States in September, 2010. It was created for the brand: McDonald's, by ad agency: Leo Burnett. This Film medium campaign is related to the Food industry and contains 2 media assets. It was submitted over 13 years ago.

Credits

Advertising Agency: Leo Burnett, USA
Chief Creative Officer: Susan Credle
Executive Creative Director: John Montgomery
Creative Director: Keith Hughes
Agency Producer: Eric Faber
Production Company: DUCK
AD & Director: Oliver Conrad of Kompost
Executive Producer: Gian Klainguti of Kompost, Mark Medernach
Production Manager: Terri Watanabe
CG Supervisor: Kenneth Polonski
Lighting and Rendering: Kenneth Polonsky
Lead Animator: Christian Semczuk
Layout and Additional Animator: Laszlo Nyikos
Lead Compositor: Olio Vergine
Nuke Compositor: David Francois
Liquid Simulations: Christopher Soyer
Particles and VFX: Ernst Schwarz
Rigger & Modeller: Boris Ignjatovic
Additional Modeling: Adam Juhasz

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.