The purpose of the spots is to draw public attention to the victims of this human rights-defying crime; to raise the public's awareness of the as yet unknown scale of this problem, whose victims go un-noticed and to make people aware of their social responsibility to actively denounce trafficking.
This professional campaign titled 'Ewoma, Andrei' was published in Spain in September, 2010. It was created for the brand: Save the Children, by ad agency: The Touch. This Film medium campaign is related to the Public Interest, NGO industry and contains 2 media assets. It was submitted almost 12 years ago.
Advertising Agency / Production Company: Thetouch, Spain
Art director: Sergio Sainz
Copywriter: Yoryo Hortolà
Film Director: Rafa Calleja