Boon Coffee

Space Beans

Agency: GREY Dubai


Space Beans', in collaboration with Grey Dubai. The concept was inspired by the UAE's remarkable achievements in space exploration, highlighting the interplay between new coffee varieties and unexplored planetary surfaces. Grey partnered with a coffee stylist, and a photographer in Spain to create these unique visuals. Together, they generated a plethora of stunning images of the cosmos that beautifully capture the essence of space exBoon coffee stores, a renowned home-grown UAE brand, has launched its new campaignploration.

Speaking about the campaign, the Grey team explained, "We are thrilled to partner with Boon Coffee to launch this visually stunning idea. Through this, we aim to inspire people to think limitlessly and explore new grounds, both with their coffee choices and experiences."

This professional campaign titled 'Space Beans' was published in United Arab Emirates in March, 2023. It was created for the brand: Boon Coffee, by ad agency: GREY Dubai. This Digital and Print media campaign is related to the Soft Drinks industry and contains 3 media assets. It was submitted over 1 year ago.


Campaign: "Space Beans"
Agency: Grey Dubai
Executive Creative Director: Pablo Maldonado
Associate Creative Director: Khaled Ibrahim
Senior Copywriter: Ritabrata Saha
Senior Art Director: Rolando Ruiz, Madhruth Zaman
Senior Designer: Madhruth Zaman
Sr. Account Manager: Richa Rai
Photographer: José Antonio Bernat Bacete
Boon Founder and CEO: Orit Mohammed Abdurahman


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