Our mission was get featured on Black Friday and also position Hering, a traditional clothing brand in Brazil, as cool and current for the younger crowd. So, along with Steal The Look, a leading fashion portal, we offered exclusive deals to the clients through a game based on the temporary availability of the content on Snapchat.
This professional campaign titled 'SnapBlackFriday' was published in Brazil in April, 2016. It was created for the brand: Hering Store, by ad agency: BETC. This Digital medium campaign is related to the Retail Services industry and contains 1 media asset. It was submitted about 6 years ago.
Advertising Agency: BETC, São Paulo, Brazil
Creative Director: Erh Ray
Art Directors: Chico Zuccato, Leandro Moreira, Manuela Sanchez, Isabela Valentini
Copywriters: Tiago Melchior, Rodolfo Barreto
Additional credits: Gal Barradas, Amora Marzulo, Sergio Terçarolli, Natália Rocha, Mariana Demarche, Patricia Mota, Lany Corredato, Grazzi Ferraz, Edson Amaro, Rita Calheiros