Description
Task: Show that with GARDENA’s smart system gardening can be done via smartphone app by one click – everything else happens automatically, no matter where you are.
Idea: With the GARDENA smart system it literally feels as if your lawn would trim itself.
Solution: The benefits of GARDENA’s smart system regarding lawn care were translated directly to the visual level by crafting an “one-line-figure” of scissor out of one single, real grass stalk.
This professional campaign titled 'Smart Sense, Smart Drop, Smart Scissor' was published in Austria in July, 2017. It was created for the brand: Gardena, by ad agency: Heimat. This Print medium campaign is related to the House, Garden industry and contains 3 media assets. It was submitted about 6 years ago.
Credits
Advertising Agency: Heimat Wien, Vienna, Austria
Creative Directors: Georg Feichtinger, Christoph Pausz
Art Directors: Georg Feichtinger, Simon Pointner
Copywriters: Christoph Pausz, Robin Kappacher
Photographer: Dieter Brasch
Retouching: Barbara Ster
