Small Shot, Mighty Ritual

Plenish has partnered with creative production studio All Things to deliver a new campaign supporting the growth of its shots range, as part of the brand’s biggest ever integrated marketing push.
The campaign launches as the shots category continues to experience rapid growth, with Plenish significantly outpacing the market in recent years. At the heart of the campaign is the brand’s ingredient-first philosophy, celebrating the natural ingredients that power its range of shots and their role in supporting everyday health routines.

As creative production partner, All Things developed a series of social films and digital out-of-home executions designed to bring this message to life through simple, relatable moments.
Shot in domestic kitchen settings, the films capture everyday rituals around taking a Plenish shot as people prepare for the day ahead. From energising starts to small moments of reset, the work highlights how Plenish shots can support consumers as they navigate busy modern routines, while keeping the focus on natural, recognisable ingredients.

The campaign supports several of Plenish’s bestselling shots, including Ginger and Turmeric, each designed to support key areas of wellbeing such as immunity and energy.
The creative sits within a broader campaign rollout spanning advertising, shopper marketing, nationwide sampling, influencer partnerships and experiential activations, all designed to drive awareness of the category and encourage trial among new consumers.
Alex Petrogiannis, Marketing Director of Breakthrough Brands at Carlsberg Britvic, said:
“Plenish has always been about simple, potent ingredients that support everyday rituals. Our new campaign brings that idea to life, highlighting the natural ingredients we’re known for while making it easier for people to incorporate shots into their daily routines.”
Plenish has always been about simple, powerful ingredients and products that genuinely support people’s wellbeing. This campaign helps communicate the unique format of our seven-shot bottles in a way that is engaging and easy for people to understand.”
Dom Sykes, Creative Director at All Things, said:
“Every day asks a lot of us, so the idea behind the films was simple. Plenish shots offer a small moment to reset. Our aim was to capture that feeling while highlighting the potency of the ingredients and the role these small rituals can play in everyday wellbeing.”
For more information, visit www.plenishdrinks.com

About all things: allthingscreativestudio.com
all things, part of Not Normal Group (NNG), is a production-led creative studio built for fast, high-quality, project-based delivery. Project partners include: Cancer Research UK, Channel 4, DCM, Deli Kitchen, ITV, Mindshare, NatWest, Paramount, Publicis, Scottish Power, Sky, Vinted, Wella.