Cracked Royale

In Clash Royale, every battle is intense. But some players take it one level harder by battling their way to victory on cracked, shattered, and barely functional phone screens. These hardcore heroes of the Clash Royale community are finally getting the recognition they deserve with “Cracked Royale”, a bold new campaign from DAVID New York.

The campaign invites Brazilian players, one of the game’s most passionate communities, to share videos of their cracked screen victories using the hashtag #ClashModoHard. Those who rise to the challenge will be rewarded with exclusive in-game prizes, including a Legendary Wild Card and an exclusive “Cracked Royale” banner to show off their skills.

“Clash Royale players don’t just play the game. They live it. And some of them play with broken phones and missing pixels on their screens, but still manage to win,” says Gabriel Caramelo, Marketing Lead at Clash Royale. “‘Cracked Royale’ is our way of celebrating those players who go one level harder and showing them the love they deserve.”

The campaign kicks off with a film showing Clash Royale action on both sides of a cracked screen, along with top Clash Royale influencers taking on the challenge, sharing their own victories on broken screens, and inspiring fans to do the same.

“Clash Royale players are some of the most competitive and passionate in mobile gaming,” says André Toledo, Chief Creative Officer at DAVID New York. “But seeing them dominate the arena with cracked screens is next-level dedication and proof that nothing can break a true Clash Royale fan.”

Whether you're reading this from a pristine screen or practically shattered one, it is time to show the world you’re ready to Clash! “Cracked Royale” is live now, and the arena is waiting.