Description
Overslept? Meeting in 10 minutes? Traffic doing its thing?
Some things in life are simply out of your control. You can’t negotiate with traffic (we’ve tried). And your boss probably isn’t up for a counteroffer either.
But your ride? That’s a different story.
For the latest inDrive campaign in Egypt, we brought the inner voices of passengers and drivers to life — as tiny versions of themselves with very big opinions.
The anxious one. The one who’d rather stay home. The voice of reason trying to keep everyone in check. They debate every option, react to every offer and take the whole thing very seriously.
Until the passenger and driver find an agreement. Then the inner debate is over, and the tiny selves can finally celebrate.
The campaign is another local expression of our global creative frame, "Feel the Fairness" — showing how a little choice can make a big difference.
When it’s fair, you feel it.
This professional campaign titled 'Small Decisions. Great Feeling.' was published in Egypt in October, 2026. It was created for the brand: inDrive, by ad agency: inlab. This 360°, Digital, and OOH Outdoor media campaign is related to the Transport industry and contains 1 media asset. It was submitted about 3 hours ago by External Communications Manager: Nadya Sidorova of inlab.
Credits
inDrive team:
Marketing Director EMEA & APAC: Anna Migal
Marketing Lead: Natalya Sherstneva
Egypt Country Marketing Lead: Sara Abuelkheir
Brand Director - Mikhail Chernyshev
Head of Brand Strategy - Mikhail Dobrov
Media Manager MENA - Seif-Allah Mahmoud
inlab team:
Director of inlab: Mikhail Naliukhin
Strategist: Anton Shukaylo
Creative Director EMEA: Eugene Gavrilchenko
Creators: Olga Travina, Mahmoud Mourtada, Lobna Ragab
Marketing Communications Lead: Maria Lebetskaya
Marketing Communications Manager: Irina Arebinya, Sanaaya Ivanova
Video Production Lead: Lana Lee
Production House: CATS FILMS
Director: Mohamed Moftah
DOP: Mohamed Hamzon
