Description
Every Father's Day, dad says he wants nothing, which turns a simple gift into a full-blown drama. To bring that to life, we recreated the moment in the styles people know best: Bollywood, Hollywood and Arab TV, where one simple question spirals into chaos. The result is a multilingual AI film series that positions Mall Gift Cards as the easiest answer to "What do you want, Dad?"
This professional campaign titled 'Skip The Drama' was published in United Arab Emirates in June, 2026. It was created for the brand: City Centre, by ad agency: Brave New World. This Digital and Film media campaign is related to the Retail Services industry and contains 5 media assets. It was submitted about 11 hours ago.
Credits
Creative Agency: Brave New World
Production Company: Brave New World
Creative Director: Rabih Kahi
Copywriter: Rabih Kahi
Art Director: Rabih Kahi
