Description
On a scorching summer day, a thirsty young man steps into a traditional Algerian café looking for something refreshing. Everything seems familiar until he discovers that the fridge is filled exclusively with YAGO.
As he looks around, he realizes that coffee has completely disappeared: every customer is drinking YAGO, and even the coffee machine serves it. While everyone treats this strange new reality as perfectly normal, he is the only one left confused.
After asking, “Hada wesh kayen?”, the café owner simply confirms what everyone already knows: this summer, there is only YAGO. The young man finally takes a sip, embraces the moment, and joins the movement.
A playful, surreal take on an iconic Algerian café, positioning YAGO as the unofficial drink of summer.
This professional campaign titled 'The Unofficial Summer Drink ' was published in Algeria in July, 2026. It was created for the brand: YAGO, by ad agency: Electrad. This Film medium campaign is related to the Drinks (Non Alcoholic) industry and contains 1 media asset. It was submitted 22 days ago by Creative Lead: Amira Seffih of Electrad.
Credits
Strategy: Chiheb Eddine
Lead Art Director: Sarah Belazzoug
Account Director: Naila Derradji
Creative Lead: Amira Seffih
Graphic Designer: Anfel Oumrani
Motion Designer: Salim Beghzouz
Project Manager: Meriem Bourai
Project Manager: Ikram Boumaraf
Production Project Manager: Sarah Melbani
Production Company: Cinereve Algeria
Director: Hocine Mimouni
DOP: Ahmed Talantikit
Colorgrade: Filali Rami, Zino Hammouche
Art Decoration: Feriel Gasmi Issiakhem
Stylist: Fawzi Chakroun
Make up: Zitouni Samia
Sound Engineer: Samy Ouyahia
