Majid Al Futtaim

Ski Egypt Creative Campaign

Agency: Develovent Advertising


Ski Egypt is considered a unique case study as it has been trending for more than five years.

While working on this campaign, we had a great challenge: to enlarge Ski Egypt’s fanbase and encourage our potential audience to become active ones on-ground and go skiing instead of just dreaming of visiting the snow park.

We knew that to control and direct how our target audience thought, we had to master the language of their minds, and so we did.

We used the FOMO technique, intriguing people to visit Ski Egypt and discover what they will miss with all their beloved ones; we showed them that they are missing out on all the fun inside Ski Egypt and that there are so many activities they will only find at our place.

We reflected our concept visually and introduced the Wonder World of Ski Egypt to the outer world through a concept inspired and extracted from snow and fun.

This professional campaign titled 'Ski Egypt Creative Campaign' was published in Egypt in April, 2022. It was created for the brand: Majid Al Futtaim, by ad agency: Develovent Advertising. This Design and Digital media campaign is related to the Gaming, Hospitality, Tourism, and Sports industries and contains 3 media assets. It was submitted 12 months ago by Commercial Director: Ramy Emad of Develovent.


Advertising Agency: Develovent Advertising Agency
Art Direction: Akram Gamal, Nourhan Wahba
Creative Concept: Sherif Galal, Nihal Abouzaid
Creative Lead: Reem Eissa
Commercial Director: Ramy Emad


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