Majid Al Futtaim

Magic Planet (How Serious Can an Arcade Game Center Get?)

Agency: Develovent Advertising


Easy! Magic Planet is considered a place where you can escape everything and start a journey in a space full of arcade games, starting with creating a profile and receiving your arcade card, besides earning tickets that could be redeemed for a gift.

One crucial point is, although some people think it is just a game, if you underestimate the game and don’t give it the concentration and attention required, you lose the game; you don’t get your tickets, so yes, even fun and games should be taken seriously for you to enjoy and earn.

So, we decided to deliver our message by simply showing that the people of Magic Planet are game pros and that we take gaming seriously for the gamer to enjoy ultimate fun and live in a world full of games and thrilling challenges.

This professional campaign titled 'Magic Planet (How Serious Can an Arcade Game Center Get?)' was published in Egypt in April, 2022. It was created for the brand: Majid Al Futtaim, by ad agency: Develovent Advertising. This Design, Digital, and Integrated media campaign is related to the Gaming industry and contains 4 media assets. It was submitted almost 2 years ago by Commercial Director: Ramy Emad of Develovent.


Advertising Agency: Advertising Agency
Art Direction: Akram Gamal, Nourhan Wahba, Mohamed Omar
Creative Concept: Nihal Abouzaid
Creative Lead: Reem Eissa
Commercial Director: Ramy Emad


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