Description
It was challenging yet exciting, for Ski Egypt is already famous for their main penguin, “Sultan,” so introducing a new character on their anniversary had to be super fun and thrilling.
Battle time! That was it; our creative team came up with the battle concept; they divided the penguins into two teams, “Sultan and His Gang,” which resemble the old penguins, and “the King’s Team,” and all the proposed games and challenges inside ski followed the same concept where we celebrate five years of ski with snow games and fun team races.
In the master visual, we made sure to maintain the look and feel of the snowy environment inside Ski; we also added the main activities available at the indoor snow park, in addition to the battle concept. So, when everyone sees the visual, they get excited to visit Ski to celebrate, play and get the happy chills.
This professional campaign titled 'Ski Egypt 5th Anniversary ' was published in Egypt in February, 2022. It was created for the brand: Majid Al Futtaim, by ad agency: Develovent Advertising. This 360°, Design, and Integrated media campaign is related to the Gaming, Hospitality, Tourism, and Sports industries and contains 2 media assets. It was submitted over 2 years ago by Commercial Director: Ramy Emad of Develovent.
Credits
Advertising Agency: Develovent Advertising Agency
Art Direction: Akram Gamal, Nourhan Wahba
Creative Concept: Reem Eissa, Sherif Galal
Commercial Director: Ramy Emad
