Ugly Beauty

School: Miami Ad School Europe


Hoarding beauty products is THE trend of today. At any point in time, a person actually owns 40 beauty products. TBH, though: they’d only use 5 products regularly. The rest are left to expire and pollute our planet. But what if that 35 goes on your face instead?

This student campaign titled 'Ugly Beauty' was published in Germany in September, 2022. It was created for the brand: L'Oreal, by ad school: Miami Ad School Europe. This Film, Integrated, and Print media campaign is related to the Beauty industry and contains 6 media assets. It was submitted over 1 year ago by Copywriter: Rafter Manguiat.


Advertising Agency (School): Miami Ad School Europe, Berlin, Germany
Art Director: Madalena Marques
Copywriter: Rafter Manguiat
Mentor: Sudarshan Waghmare

Majid Al Futtaim


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