VOX Cinemas Majid Al Futtaim

Elegance and Entertainment from Theatres to Visuals

Agency: Develovent Advertising


We all know that Vox Cinema has the most luxurious theatres, offering a variety of entertaining features, giving the consumer a hundred chances to live a new experience every time they go to the movies at VOX.

Therefore, we found that it is best to hammer on the feeling of elegance the consumers get when in VOX theatres and the tailored experience waiting for every visitor, no matter what age or gender they are.

We played on the fact that they get to live what they watch, the comfort they feel starting from the seats until all the services offered at the cinemas, and the urge to re-live the experience more than once.

We started the execution, and the visuals that came out were perfect as we imagined, describing the experience in detail for the viewer to feel like they want to hop up and book a movie ticket at Vox immediately.

This professional campaign titled 'Elegance and Entertainment from Theatres to Visuals' was published in Egypt in April, 2022. It was created for the brands: Majid Al Futtaim and VOX Cinemas, by ad agency: Develovent Advertising. This 360°, Digital, and Integrated media campaign is related to the Movies industry and contains 4 media assets. It was submitted over 1 year ago by Commercial Director: Ramy Emad of Develovent.


Advertising Agency: Develovent Advertising Agency
Art Direction: Akram Gamal, Nourhan Wahba & Mohamed Omar
Creative Team: Sherif Galal, Nihal Abouzaid
Creative Lead: Reem Eissa
Commercial Director: Ramy Emad

Majid Al Futtaim
Go Vilnius


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