Go Vilnius


Agency: BM Boutique


Vilnius has been turning its obscurity into an advantage by making campaigns with slogans like "Amazing wherever you think it is".

This time, Vilnius wants the world to come and celebrate its 700 anniversary. But, of course, if only a tiny percentage of the planet's population knows where Vilnius is, they will not know when its birthday is.

To make fun of the situation, we created a product that can easily be at the same level as the ones advertised by the infomercials in the 90s: the Vilnius Belated Birthday E-cards collection, which allows people to congratulate Vilnius even if they forgot their birthday.

After all, they may forget the date, but the celebration will be unforgettable.

This professional campaign titled 'Belated' was published in Lithuania in October, 2022. It was created for the brand: Go Vilnius, by ad agency: BM Boutique. This Film medium campaign is related to the Hospitality, Tourism industry and contains 1 media asset. It was submitted over 1 year ago by Creative Director: Antonio Bechtle of BM Boutique.


Advertising Agency: BM Boutique
Creative Director: Antonio Bechtle
Art Director: Barbara Maliukaite
Copywriter: Antonio Bechtle
Production Company: Hugenotas
Film Director: Ricardas Matacius

Majid Al Futtaim


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