Six Seven, a gesticular self-exam
Description
After several months with "Six Seven" as a trending topic among Gen Z, we took that gesture to make it go from viral to vital. How did we do it? Simple: giving it a different purpose, showing young boys with a simple tutorial how to perform a self-exam to detect testicular cancer in early stages.
We did so taking advantage of the date: July 6th, or just... SIX SEVEN!
This professional campaign titled 'Six Seven, a gesticular self-exam' was published in Chile in July, 2026. It was created for the brand: ChileSinCáncer, by ad agency: Super. This Content, Digital, and Experiential media campaign is related to the Education, Health, and Public Interest industries and contains 1 media asset. It was submitted about 4 hours ago.
Credits
Agency: Super
CEO: Sergio Ruggiero
Founding Partner & CCO: Rodrigo Díaz
General Creative Director: Ignacio Quiñones
Creative Director: Juan Pablo Prado
Creative Supervisor: Pato Diorio
Creative Copywriter: Matías Barbe
Art Director: Catalina Carreño
Colaborator: Joaquín Escalante
Motion Graphics: Luis Tuzzi - David Rubiano
Account Director: María José Santana
Head of Social: Josefina Prieto
PR Coordinator: Maya Kerschen
Client: Sofía Moreno - Macarena Zwanzger - Cecilia Gracia - Diego Ramírez Salazar
