Description
In Chile, we touch, squeeze, and check avocados to make sure they're perfect. That insight inspired #Paltest: a campaign that turns this everyday cultural habit into a simple tool for the early detection of testicular cancer.
This professional campaign titled 'Paltest' was published in Chile in June, 2025. It was created for the brand: ChileSinCáncer, by ad agency: Super. This 360°, Experiential, and Integrated media campaign is related to the Health, Public Interest, and Public Utility industries and contains 1 media asset. It was submitted 6 months ago by Creative: Diego Ramírez Salazar .
Credits
CEO: Sergio Ruggiero
CCO & Founding Partner: Rodrigo Díaz
DGC: Ignacio Quiñones
Creativo Director: Juan Pablo Prado
Account Director: Coté Santana
Creative Copywriters: Diego Ramirez - Matías Becerra - Patricio Diorio
Art Director: Catalina Carreño
Head of Social: Josefina Prieto
Content Creator: Samuel Verdugo
Head of Influencers: Paolo Di Cola
Account Executive: Camila Caris
PR: Maya Kerschen + Faro Comunicaciones
Producer / Photography: Lovit
Client: Sofía Moreno - Macarena Zwanzger
Music: Baila mi cumbia (Mix) - Jimmy Fontanez / (Creative Commons)
