Launch video
Campaign key visual
Launch video still
Contest explainer
Description
The Canadian Football League turned the most valuable real estate on your phone – the dock at the bottom on your home page – into an football end zone.
To launch the new Official App of the CFL, the league and Memory reimagined the fixed row of apps at the bottom of every phone as football’s most coveted territory. “App to End Zone” challenges fans to move the CFL app into that position, screenshot it and share it for a chance to win a trip to the 113th Grey Cup in Calgary.
The campaign launches with a 3D animated film that follows the CFL app on a dramatic run to the end zone – before the camera pulls back to reveal the entire play has been happening on a phone screen.
By turning a familiar piece of mobile behaviour into a football play, the campaign makes downloading the CFL app feel less like a marketing ask and more like part of the game.
This professional campaign titled 'The App to End Zone Contest' was published in Canada in September, 2026. It was created for the brand: Canadian Football League, by ad agency: Memory. This Film and Static Images media campaign is related to the Sports industry and contains 4 media assets. It was submitted 1 day ago.
Credits
Canadian Football League
SVP, Marketing & Communications: Craig Garvie
Senior Director, Brand and Content Marketing: Richard Obrand
Senior Manager, Brand and Social Media: Robbie Abrahamson
Advertising Agency: Memory
Chief Creative Officer: Ian Mackenzie
Chief Business Officer: Ryan Bullock
Associate Creative Director: Sam Mussa
Associate Creative Director: David Weaver
Creative Director: Ryan Dzur
Creative Director: Sam Cote
Art Director: Vivian Zeng
Account Director: Sean Megna
Production
Animation Production: Dogsled Studio
Director: Daniel D’Avila
Executive Producer: Marina Casalaspro
Animation: Henrique Melo
LookDev and Lighting: Thiago Barros
Motion Graphics: Gabriel Felix
Rendering: Thiago Barros and Daniel D’Avila
Audio production: Grayson Matthews
Nicholas Shaw: Producer
Mark Domitric: Creative Director
Brian Bernard: Audio engineer
Voiceover: Mike Ross
