Description
Do we keep our things organized just because it’s practical, or because we actually enjoy it? “Belli organizzati” (Beautifully Organized) is the title of the photography project IKEA Italia created with Salvatore Matarazzo; it showcases the many ways we use FRAKTA—our iconic blue bag—in Italy, and how we show it off in style, both at home and on the go. Here are the results of our research. Which one do you identify with?
This professional campaign titled 'Belli organizzati / Beautifully Organized' was published in Italy in September, 2026. It was created for the brand: IKEA, by ad agency: Ogilvy Italy. This Digital medium campaign is related to the Household Products industry and contains 10 media assets. It was submitted about 4 hours ago.
Credits
Advertising Agency: Ogilvy Italia, Milan, Italy
Production Company: Noname Creative Group, Milan, Italy
Photographer: Salvatore Matarazzo
