Chile’s Independence Day is among the country’s most coveted national holidays. This year, to celebrate, Chevrolet and Commonwealth//McCann created a campaign centered around a traditional Chilean dance, titled “Cueca,” starring none other than the newest Silverado truck model.
This professional campaign titled 'Cueca' was published in Chile in October, 2021. It was created for the brand: Chevrolet, by ad agency: McCann. This Film medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 1 year ago by Communications Manager: Shana Blackman of McCann Worldgroup.
Advertising Agency: Commonwealth//McCann, Santiago, Chile
Vp: Samuel Estrada
Cco: José Ignacio Solari, Alejandro Bermúdez
Creative Director: César Aburto, Rolando Tessini
Copywriter: Gabriel Lara, Eduardo Chamorro
Art Director: Leandro Dessoy, Milivoy Yutronic
Account Director: Cristián Dittborn
Director: Manu Miggone
Audio Studio: Miranda And Tobar
Responsible For The Client: Macarena Bravo