Description
This McCafé campaign shows that coffee moments can happen anywhere, anytime. Featuring the McCafé cup in familiar cityscapes in Baku, it highlights McCafé as a companion for every place and mood. The cup’s top is cleverly aligned with chair tops, blending into each scene to create a playful visual twist. The phrase “Sip Happens” adds a witty wordplay, paired with “...anytime” to reinforce that McCafé is always a fun, accessible choice whenever you want it.
This professional campaign titled 'Sip happens...anytime' was published in Azerbaijan in July, 2025. It was created for the brands: McCafé, McDonald's, and McDonald's McCafe, by ad agency: DDB Azerbaijan. This Design, Digital, and Print media campaign is related to the Food industry and contains 3 media assets. It was submitted 4 months ago.
Credits
Advertising Agency: DDB Azerbaijan
Client: McDonald's Azerbaijan
Head Creative Director: Vassilis Panagiotopoulos
Associate Creative Director: Nadir Farajullayev
Art Director: Jahid Bagirov
Copywriter: Huseyn Najafi
