Your Summer is Sahl

Project Overview 
"Your Summer is Sahl " Campaign
Sahl is a smart application that allows users to pay all types of bills quickly and easily. However, many people tend to postpone payments, leading to bill accumulation and added stress.
This summer campaign addresses the issue with a light, humorous approach — visualizing how delaying bills can literally make you feel like you’re drowning.
Marketing Objectives:
Increase awareness of Sahl as a fast and reliable tool for managing and paying bills.
Position the app as a practical solution to daily challenges during summer.
Strengthen brand loyalty and acquire new users.
Create a strong, memorable link between Sahl and the idea of "rescue" from bill overload.
Consumer Insight:
People naturally procrastinate the "non-urgent" stuff — like bills — until it snowballs into a stressful, unavoidable mess.
Big Idea: "Don't Drown."
We exaggerate the burden of bills visually by portraying them as literal waves of receipts — drowning people in their everyday routines.
Sahl becomes the smart, fast, one-click life raft.
Advertising appeal : Humor Appeal
The campaign relies on exaggerated but highly relatable, funny scenarios. The humor keeps things light, digestible, and memorable — even when the topic is annoying or stressful in real life.