Description
The campaign by furniture and decor brand Homedock uses a split-screen visual concept to show the passage of time in Brazilian homes. It contrasts a classic living room from 2002 (the year of Brazil's fifth World Cup victory, "Penta") with a sleek, minimalist setup from 2026 (the current World Cup year). While televisions, shelves, and decorations have drastically evolved, the deep-rooted passion for football—represented by the scattered confetti, flip-flops, and Brazilian flags—remains identical. The piece cleverly links home renovation with the emotional, shared experience of waiting 24 years for the next World Cup title ("Hexa").
This professional campaign titled 'Since 2002, a lot has changed' was published in Brazil in April, 2026. It was created for the brand: Homedock, by ad agency: JVFT. This Digital, Film, and Print media campaign is related to the House, Garden industry and contains 2 media assets. It was submitted about 2 hours ago by João Vitor Ferreira .
Credits
Advertising Agency: Independent Project
Art Director: Joao Vitor Ferreira
Copywriter: Joao Vitor Ferreira
Designer: Joao Vitor Ferreira
Illustrator / 3D Artist: Joao Vitor Ferreira
